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Life insurance
Cover first. Savings in a separate pocket.
Life insurance has one job: if you are not around, the people who depend on your income can still pay the rent, the school fees and the grocery bill. We help you buy enough cover for that, at a price you will keep paying, and keep your investing somewhere it can actually grow.
Two kinds of plans
Term plans and savings plans are different products
Both are sold as "life insurance". One protects your family. The other mixes a small amount of cover with a long savings commitment. Knowing which is which saves most people a lot of money.
| Term plan | Endowment / money-back | Unit-linked plan | |
|---|---|---|---|
| What you get | A large lump sum to your family if you die during the policy term | Smaller cover plus a maturity amount at the end | Cover plus an investment in market-linked funds |
| Money back if you survive | No (return-of-premium variants cost far more) | Yes, fixed by the plan | Yes, fund value, can go up or down |
| Typical cover for ₹15,000 a year | Around ₹1 crore for a healthy 30-year-old non-smoker | Roughly ₹1.5 lakh to ₹2 lakh | Often 10 times the yearly premium, about ₹1.5 lakh |
| Lock-in and exit | Stop paying and cover simply ends | Early exit returns much less than you paid | 5-year lock-in, charges are front-loaded |
| Who it suits | Anyone whose income others depend on | People who want forced, fixed savings and accept low growth | Rarely our first pick; we explain costs line by line if you hold one |
Premiums and cover are indicative ranges for illustration. Actual figures depend on age, health, habits, income and the insurer's underwriting.
Why term first
Same ₹50,000 a year, two very different outcomes
Take a 30-year-old who can set aside ₹50,000 a year for 20 years. Here is the same money spent two ways.
The savings plan gives a small amount of cover and a fixed amount at the end. The second route buys real cover and puts the rest in a monthly SIP. If something happens in year three, the difference to the family is not a few lakh. It is close to ₹95 lakh.
We still sit with people who prefer the certainty of a savings plan. That is a fair choice once you have seen both columns.
Savings plan
- Yearly premium
- ₹50,000
- Life cover
- About ₹5 lakh
- Value after 20 years
- About ₹17.4 lakh
At 5% a year, assumed rate for illustration.
Term plan + SIP
- Term premium
- ₹14,000 a year
- SIP
- ₹3,000 a month
- Life cover
- ₹1 crore
- SIP value after 20 years
- About ₹23 lakh
At 10% a year, assumed rate for illustration. The SIP value can be lower or higher.
Mutual fund investments are subject to market risks, read all scheme related documents carefully. Past performance may or may not be sustained in future.
Needs change with age
What your cover should look like at each stage
Cover is not bought once and forgotten. It rises when people start depending on you and falls as your savings take over that job.
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22 to 28
First salary, nobody depends on you yet
Often no cover is needed. If you support parents, a modest term plan of ₹25 lakh to ₹50 lakh is cheap at this age and locks in a low premium for decades.
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28 to 35
Marriage, a home, a first child
This is when cover matters most. Two incomes, one house to pay for and a child's school years ahead. Most families here need ₹1 crore to ₹2 crore, and both working partners need their own plan.
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35 to 45
Peak responsibility
Income has grown and so have the bills. Check whether your old policy still covers ten years of expenses plus what you owe. A second term plan is often simpler than replacing the first.
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45 to 55
Children close to independence
Your savings now do part of the work your cover used to do. The gap narrows. Premiums for new cover rise sharply here, which is why buying early pays off.
-
55 plus
Retirement corpus takes over
If the house is paid for and your corpus can support your spouse, you may need little or no life cover. The focus moves to health cover and a steady retirement income.
How much cover
The four-line sum we do with you
An example for a 32-year-old earning ₹12 lakh a year, with a spouse and one child.
- Household expenses for 15 years
- + ₹1.08 crore
- Money still owed on the house
- + ₹35 lakh
- Child's higher education
- + ₹25 lakh
- Savings and investments already held
- - ₹18 lakh
- Cover needed, rounded
- ₹1.5 crore
Expenses taken at ₹60,000 a month. Try your own numbers on the human life value calculator.
Before we quote
What we check so the claim gets paid
A policy is only as good as the claim at the end. Most rejected claims trace back to something left off the proposal form.
- Full health disclosure. Blood pressure, sugar, past surgeries, smoking, alcohol. Hiding any of it is the most common reason claims are refused.
- Policy term to age 60 or 65. Cover till 85 sounds good but costs much more for years when nobody depends on you.
- Claim settlement record. We compare insurers on several years of published claim data, not one year's number.
- Riders only where they fit. Accidental death and waiver of premium can be useful. A critical illness cover is often better bought on its own.
- Nominee and spouse briefed. We note where the policy papers are and who to call. A claim filed late is a claim filed under stress.
Term plan quote
Send four details, get two or three quotes on WhatsApp
We compare plans from partner insurers for the same cover and term, and tell you plainly how they differ. No charge for the comparison, and no call until you ask for one.
- Reply time
- Usually the same working day
- Medical tests
- Arranged at home where the insurer allows
- Tax
- Premium may qualify under Section 80C in the old regime (rules as of 2026, check current rules)
I already have a policy from work. Is that enough?
Group cover from an employer usually ends when you leave the job, and is often only two to three times your salary. Treat it as a bonus on top of your own term plan, not a replacement for it.
I hold an endowment plan. Should I stop it?
Not without doing the sums. Surrendering early can lose a big part of what you paid. Sometimes making it paid-up and buying a term plan alongside is the better route. Send us the policy details and we work it out with you.
Is a return-of-premium term plan worth it?
You get your premiums back if you survive, but you pay a lot more each year for the same cover, and that money gets no growth. For most people a plain term plan plus a SIP leaves more in hand. We show both side by side.
Does my wife or husband need cover if they do not earn?
Usually a smaller one. A partner at home runs the house and looks after children, and replacing that costs money. A cover of ₹25 lakh to ₹50 lakh is common, subject to the insurer's rules for non-earning spouses.
Is the claim amount taxed?
A death claim paid to the nominee is generally tax-free under Section 10(10D), and premiums may qualify under Section 80C in the old tax regime. Conditions apply, especially to high-premium savings plans. Rules as of 2026, check current rules.
Related
Where to go next
Cover is one part of the plan. These pages pick up the rest.
Not sure if your family is covered enough?
Insurance is the subject matter of solicitation. Premiums shown are indicative. Policy terms, exclusions and claim decisions rest with the insurer.